Summary
Statistical findings about attraction and partnership dynamics from before the 2020 COVID pandemic, before widespread use of online dating apps, and before the technology addiction crisis (social media, pornography, other online forums) are no longer relevant. This research is an initial look at the things women and men find attractive and value in a partnership in 2025.
Our research indicates that people are 10x more likely to be attracted to kindness in a potential partner than to the signaling of financial resources. Among young adults, ages 18 to 29 years old, eight women are attracted to kindness for every one woman who is attracted to financial resources. As for the relationship dynamics people are looking for in a romantic partnership, emotional safety is indicated as important more than 4.5x more often than financial security. The gap widens in favor of emotional safety among young adults. Women have gained financial independence, and people, women and men, are no longer looking to romantic relationships to provide financial security.
Continue reading “Emotional Safety is the Most Attractive Attribute”






